Choosing a domain name is similar to choosing a business name — it requires some consideration. In a simple term, a domain name is your website name and the address where Internet users can access your website. Your domain name is your identity on the internet and you need to make sure you choose a domain name that is easy to find and unique to your business.
These steps below will help you pick the perfect domain name for your business.
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Make it Brand-able
A brand-able domain name is unique and stands out from the competition. You can create new words from your business name. You can make up your own catchy, new words. That’s what Google, Apple, and Microsoft did.
Make it easy to type
Finding a domain name that’s easy to type is critical to your online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.
Keep it short
If your domain name is long and complex, your visitors might mistype or misspell it. Short and simple is the way to go.
Avoid numbers and hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
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Use an appropriate domain name extension
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. When you choose your domain name extension, you can be sure of one thing: “.com” is still the best, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.
- .com : an abbreviation for company or commerce.
- .com.ng : an abbreviation for company or commerce in Nigeria.
- .ng: an abbreviation for an entity in Nigeria.
- .info : informational sites.
- .net : technical, Internet infrastructure sites.
- .org : non-commercial organizations and nonprofits.
- .biz : business or commercial use, like e-commerce sites.
If the domain name for your website is available, you need to act fast to secure it because there are thousands of other that are searching for similar name. Losing it to someone else might cost you more if the person is willing to sell it to you.
With this considerations in mind, you are very sure of choosing the best domain name for your website.